Twitter

Created in March 2004 Twitter was meant for mobile phones. Twitter grew popular very quickly reaching an average of 60,000 messages sent per day within their first year of operation. Today people use Twitter for more that just to ask what someone is up to. It has become a very valuable tool that marketers use to track what people are interested in, one up the competitors, and to promote brand awareness. Twitter is about engaging with others, and sharing thoughts and interests. Using it as a way to broadcast adds will not get the attention you are seeking for your company. Marson Gardens has recently joined the Twitter community visit us today! https://twitter.com/MarsonGardens

Some pros to consider when you are evaluating whether you should use Twitter for you business are as follows :

• Size - you will be able to reach a lot of consumers.
• All tweets will go to your followers.
• Tweets are easy to create.
• Tweets allow you to be short, sweet, & straight to the point.

As with all good things there are disadvantages as well:

• Size - people who are following too many others way not see your tweet.
• Twitter is not good for displaying visual content.
•  You must be approved by Twitter prior to advertising.

In class we are learning about EEI in Tweets

•        Engage tweet sample: What is your favorite fall flower?
•        Entertain tweet: What did the rose say to the tulip? I'm blooming for you!
•        Inform tweet: We just received a new shipment of Daylilies come get yours today!
•        EEI tweet with hashtag: #The flowers are blooming here at #Marson Gardens
•        EEI tweet with mention: Marson Gardens has teamed up with Shelter Me Society @shelterme1 to raise funds to shelter homeless kittens and cats.